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The latest Super Bowl, NFL and college football marketing news

Tracking ads, brand moves and more.

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Microsoft's first AI chat ad format—what brands need to know about the ads

Microsoft created new ads for conversational AI, including ones that will appear within Snap’s My AI chatbot.

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How email automations can turn open support tickets into loyalty this BFCM

For BFCM, it’s essential that great customer service, powered by automation, can boost positive feedback and reviews, and lessen negative ones.

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Watch the newest commercials from H&M, Fiverr, OluKai and more

Fiverr says it’s “powered by human talent and AI.”

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McDonald’s raising fees for some franchisees

Fast food chain relies on franchisee fees to help fuel its marketing spending.

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Google mocks Apple with ‘iPager’ spoof in fight over texting technology

‘It's 2023, and texting shouldn't feel like using a pager,’ Google says as Android-iPhone texting problems continue.

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TikTok changes how it measures ads, Univision grows, political advertising...

Plus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.

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A top NBCU ad exec is set to depart

Krishan Bhatia to leave the media giant after nearly 13 years.

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How often do brands think about the Roman Empire? A lot, evidently

The latest TikTok trend has brands piling in on Threads.

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Amazon to launch ads on Prime Video

Ads will automatically phase in for existing consumers in 2024, with the option to pay for ad-free viewing.

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